My Story

My Story

 

The start of this brand and this entire movement has to go back to my senior year of high school. (2023) I was always the stereotypical kid who doesn't want to go to college and later decided that I wasn't going to go. I started to look into the military and I was very intrigued as my family encouraged the success that I would have if I didn’t want to go to school.I started to feel the pressure. I was sent to leave on February 13, 2024. Getting closer to my ship date I started to think that about how I wanted to live my life. This brand is a reflection of redemption—not just from the expectations of others, but from my own self-doubt. It represents a movement for anyone who has felt lost or pressured into a life they didn’t choose. It’s about reclaiming your story, finding your passion, and proving to yourself that it’s never too late to take a different road. Redemption is the heart of this brand because it’s what brought me to this moment—and now, it’s what I hope to inspire in others.

My Goals

The goal of this brand is to embody the spirit of redemption, offering a beacon of hope and transformation for anyone who feels they’ve strayed from their path or struggled to define their own purpose. It’s more than just a brand—it’s a movement to remind people that their past does not define them and that every setback is an opportunity for a powerful comeback. Through every product, message, and initiative, this brand seeks to inspire individuals to take ownership of their journey, make peace with their mistakes, and pursue a life of authenticity and meaning.

We aim to build a community where resilience is celebrated, and second chances are embraced—a place where people can connect, grow, and find the courage to start over, no matter where they are in life. By sharing stories of transformation and creating tools that encourage self-discovery and perseverance, the brand becomes a symbol of hope and possibility. Ultimately, the mission is to empower individuals to see their struggles as stepping stones, transforming personal redemption into a collective force for positive change in the world.

 

 - Nicholas Cho